When it comes to promoting your business, social media is a key component when working to attract more customers. Whether you are a salon or a mobile hair extension technical, Instagram can be a fantastic tool for reaching more people, and therefore it is essential that you understand the basics in order to make the most of your Instagram account and social media presence.
How To Start Your Hair Extension Instagram Account
If you are reading this article you are most likely to fall into one of two categories. You are either a confident Instagram user who is looking to set up a separate account for business purposes and needs some tips on how to get the most of your account, or you are new to Instagram, and are unsure as to how it all works.
In order to make this as simple as possible, we will start from the beginning, covering setting up your account and getting to grips with using it for your business.
Setting Up Your Hair Extension Business’ Instagram Account
Instagram is predominately a mobile app, and therefore the majority of the set up will need to be done via your mobile rather than on your laptop or computer.
Firstly, you need to download the Instagram app which is free from the app store. Once you have this on your mobile, you can open the app and select “sign up”. Here you can use your email address to set up your account. If you have a separate email address for your business account we would advise using this for the signup process.
Once set up you will be given the opportunity to connect with your other social media accounts and contacts in order to start growing your followers. This is a great chance to let lots of people you know, including friends, family and clients, that you are now on Instagram so that you can get your first few followers.
Once set up you will need to complete your profile by adding a picture and a bio. Your profile picture could either be your company logo, or an example of your work, and your bio should be something that will catch potential customers attention, so something along the lines of “Professional hair extension application starting from £xxx”. Contact me today on 01234567890. You can also place a direct link to your website so that if you potential customers like what they see they can go straight through to your website for more information.
It’s as simple as that!
Switch To A Business Profile
More recently (2016), Instagram has adapted more to servicing businesses more effectively, which means you can switch your account to a business profile, and it’s well worth doing.
To switch your account to a business profile, you simply need to click on the setting icon in the top right hand of the screen, and scroll down to your account settings. Here you will find “Switch to Business Profile”.
Benefits Of Switching Your Hair Extension Instagram Account To A Business Profile
There are many benefits to switching to a business profile. Firstly, once your account is a business profile you will be able to display more information to your customers. A contact button will be available at the top of your page, which allows you to store information regarding directions to your business, your phone number to call directly from the Instagram app, and your email address. This is of excellent benefit to your business as those looking to make contact with you can now not only follow your business, but they can reach out to you immediately if they are interested in your services.
In addition to the contact feature, a business profile now allows you to view “Insights”, which is a collection of data regarding your profile and the posts you make. Insights provides information on the following:
Impressions: The total number of times all of your posts have been seen.
Reach: The number of unique accounts that have seen any of your posts.
Profile Views: The number of times your profile was viewed
Website Clicks: The number of taps on the website in your profile.
Followers: Average times your followers are on Instagram on a typical day.
By using this information, you will be able to predict more effectively the types of posts your followers like, how effective your posts are, and when the best times of day are to post.
To learn about what to post on you new page, click here